Decision Support Systems / Other Customized Software Tools
ASA software tools are used by ASA
staff in virtually all projects, but are also available to be licensed for
customer use after a project implementation. These powerful ASA
software tools can be used for:
Coordination of decision support systems, integrating new data and
ensuring data validity
Development of software tools for companies promoting newly
launched products that allow sales reps and marketing managers to
effectively communicate and coordinate product positioning, messages,
and presentations
Helping companies design web-based ordering andtracking systems for global product availability
Development of sales and marketing expenses analysis tools to determine
multi-year budget figures for close to launch products
Development of optimization and evaluation tools to assess “go
to” market strategies and tactics for specific products
