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Global Product Marketing Strategy/Go to Market Strategy Consulting

 

 

As part of its international focus, ASA staff members are very strategically marketing centric. Activities in this area include:

Performance of market research analyses to determine a products’ marketing messages and customers’ response to them

Helping clients evaluate long-term product portfolio plans – including the making of both tactical and strategic recommendations

Evaluation of financial and strategic opportunities to license out products

Marketing strategy studies to determine the optimal promotional spend across a company’s product portfolio

Design and execution of business impact assessments for strategic marketing teams using phone interviews and email surveys

 

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