Global Product Marketing Strategy/Go to Market Strategy Consulting

As part of its international focus, ASA staff members are very strategically marketing centric. Activities in this area include:

		Performance of market research analyses to determine a products’ marketing messages and customers’ response to them
		Helping clients evaluate long-term product portfolio plans – including the making of both tactical and strategic recommendations
		Evaluation of financial and strategic opportunities to license out products
		Marketing strategy studies to determine the optimal promotional spend across a company’s product portfolio
		Design and execution of business impact assessments for strategic marketing teams using phone interviews and email surveys