ASA Implementation Services

Since its founding in 1995, Advanced System Automation has been helping companies address a variety of alignment challenges. Aligning the most optimum way to deliver a given set of technology products and accompanying services on a global basis is one of ASA’s key core competencies.

The integrated product and services delivery planning approaches developed by ASA help managers determine appropriate product penetration strategies by providing a framework within which the short- and long-term profit implications of alternative decisions can be evaluated. These approaches combine analysis of historical data with the controlled use of managerial judgment. Using specially developed ASA software, these two data sources can be combined to develop market coverage and financial projections under alternative product introduction strategies.

Some of the business questions asked in relation to product and services delivery planning and optimization include the following:

Product Delivery Structure:

	-	How many different product delivery mechanisms should a firm have?
	-	Which products and customers should be assigned to which sales force units?
	-	What should be the role of product marketing for each product?
	-	How should management and reporting relationships be structured?

Channels:

	-	What channels should be used to market the product (direct, OEM, re-seller, etc.)?
	-	Which channels are most appropriate for which global territories?
	-	When and how should changes in channel approach be implemented?

Resource Allocation:

	-	How should the sales force effort be allocated across specific products and market segments?
	-	How should the launch of new products impact sales force effort allocated to products?

Back Top