Many of ASA's software solutions are implemented with ASA Web services tools that allow different applications from different sources to communicate with each other without time-consuming custom coding. All communication takes place in XML, so that ASA Web services are not tied to any one operating system or programming language.
Unlike traditional client/server models that provide users with a specific GUI, ASA Web services tools instead share business logic, data and processes through a programmatic application interface across a network. ASA customers working with the ASA consulting organization can then add the Web service to a GUI (such as a Web page or an executable program) to offer specific functionality to users.
ASA tools and accompanying consulting services can also be used for new product launch and forecasting-related initiatives including such projects as:
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New product launches using proprietary processes where forecasting data is incorporated into sales and marketing expenditures as inputs to the forecast to enable clients to determine resource allocation
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Forecasting market statistics, including conducting market research, building both US and off shore models and historical market data analyses
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Building of forecasting models to predict sales of controversial products in new markets, using primary and secondary research data within specific segment areas
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New product launch studies integrating secondary data, studying primary research with customers and sales representatives and working closely with marketing, sales, and market research teams
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Development of new product launch tracking reports for client sales forces
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Design and implementation of product forecasting models for companies with a portfolio of new and in-line products
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